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We'll find the essence of your competitiveness and clarify what really makes
you different and appealing.
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MPWR is a Wellington-based business consultancy that has been empowering clients since 1999. Headed by Peter Laurenson, MPWR provides pragmatic, outcome-oriented, strategic marketing and business solutions, backed by a flexible and responsive network of design, communications, internet and print specialists. Our point of difference is the energy we put into "strategic marketing''. These two little words, when combined with our tenacity for achieving results for our clients, provide the energy essential for sustainable success. Strategy drives action - the visionary why and how behind the doing. Marketing is the holistic perspective that underpins strategy, by aligning an entity's capabilities, to the needs of their stakeholders, more effectively than any competitor can. At MPWR, no matter how large or small the assignment, it is from a strategic marketing perspective that we proceed. We are also the only marketing consultancy with a Kea in our logo! Cheeky though they may be, Keas are free spirited and unique to New Zealand, embodying intelligence, inquisitiveness, sociability and staying power - like us! MPWR solutions Strategic and business planning - feasibility studies, business plans, strategic plans and tactical marketing plans for individual organisations like the Ngai Tahu Maori Rockart Trust and Earth and Sky Ltd, for industries like NZ education, Ministries like the MfE and regional bodies like Positively Wellington Tourism.Research and analysis - desk research, online surveying using our own flexible and cost effective system (Click to request a free online trial), or in collaboration with specialist research houses such as UMR. Brand solutions - for whole industries like NZ education, through sectors like the NZ Polytechnics (ITPs), to major organisations like the NZ Rugby Union and Animal Health Board, to medium and small companies like Pacific Horizon Ltd, to startups like Dinosaur Diggers. Project and capability management - management and resource planning of whole of industry projects like the NZ education international marketing programme, sectors like the Tourism NZ Japanese School Excursion, Guided Walks and Home Host marketing networks, startup businesses like the M ?ori Rockart visitor centre and organisational restructuring for Tourism NZ in Asia.Internet-based solutions - large scale multi-website developments for the education industry, to a range of other internet/CD/DVD-based solutions for TranzRail, Tourism NZ and the NZ Climate Change Office. Communications and promotion - conception and planning of multi-media conference presentations, to individualised powerpoint presentations for use in business briefings, pitches and fund raising; communications and promotional planning and implementation management. And if you feel like a break from work and are interested in trekking in the Himalaya and Karakoram, check out www.pilgrimages.co.nz. For the latest news about the New Zealand mountains, check out the ski New Zealand Powderhound website. VSP Associates Ltd commenced operations in June 1999. The activation of this website in October 2002 signified the launch of MPWR as the registered trading name for VSP Associates Ltd. |
Copyright information
All the intellectual properties and methods contained within this website are copyright of MPWR, unless specifically stated otherwise. Duplication of them in any form is not permitted without the express permission of MPWR.
Disclaimer
Every effort has been made to provide accurate information on this website. However, MPWR makes no expressed or implied warranty with respect to any information presented. This website does not purport to offer any comprehensive business advice. Such advice can only be provided once the specific facts about any particular business are known.
Please contact us at MPWR if you would like to discuss how we can assist you with your business.
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